BMW has launched its largest SUV ever, opening one of the market’s more profitable segments, long dominated by Mercedes, Audi and Cadillac.

The German automaker is to be able to have a full-size SUV of its own when the BMW X7 arrived at the showrooms in April.

With an extra row of sitting and more elbow room than its bestselling mid-size X5 utility vehicle, the X7 will capitalize on a consumer preference for bigger vehicles. U.S. sales of BMW’s crossovers and SUVs rose 21% last year, outshining sedan marketings for the first time ever.

“The question we always need to consider when introducing a new example to see whether they will cannibalize marketings from other sits in the lineup or introduce brand-new defeat customers from Mercedes and other labels, ” said Nina McFadden, concoction manager for the X7. “We are proposing on assuring a lot of the latter.”

BMW says its newest SUV, which values about 9 inches longer than the X5, will appeal largely to pedigrees. Managers expect about 70% of customers to choose the 340 -horsepower, $73,900 base model and the residue to preferred the more powerful V8 version, which reaches 462 horsepower and starts at $92,600.

The second-row bench seat can be swapped for two captain’s chairs that lower setting faculty to six passengers.

In 2018, pickup truck, SUVs, and crossovers comprised about 70% of U.S. vehicle auctions. Automotive experiment house AutoPacific estimates that SUVs alone will constitute 59% of the U.S. marketplace by 2024. Premium indulgence SUVs including the X7 are expected to rise 11% over the same period.

“This growth is notable for the reason that overall vehicle sales are forecast to decline in the coming years, but sales of these expensive luxury SUVs are expected to grow, ” said Ed Kim, vice president of manufacture analysis at AutoPacific. “In the past, X5 was sufficient as BMW’s top SUV offering, but today, the rich are only going richer–especially globally–and they have money to invest. Thus, a true-life flagship SUV is utterly a good thing for BMW to have.”

BMW’s seven-seater will do battle with the Mercedes-Benz GLS, Audi Q7, Infiniti QX8 0, Lincoln Navigator, Land Rover Range Rover and short-wheelbase copy of the Cadillac Escalade.

The SUV, which is assembled at BMW’s Spartanburg, S.C. seed, suffers BMW’s largest-ever kidney grille and features a more muscular, upright posture than the signature low-slung profile that BMW’s smaller crossovers showcase.