A new cross-examine has found that one-in-four consumers believe meat-free makes should not be allowed to have meat-related reputations like sausage or burger.
A survey commissioned by PR agency Ingredient Communications to polling experts Surveygoo that sought to explore shoppers attitudes towards the way vegan and vegetarian flesh alternative products are listed has found that one-in-four consumers believe meat-free commodities should not be allowed to have meat-related identifies like sausage or burger.
The survey collected data from nearly 1000 vegetarians, vegans, pescatarians and meat-eaters( 499 in the UK and 484 in the US) and was indicated that 25% of respondents believe that makers of meat-free products should not be allowed to use meat-related reputations like steak, burger or sausage to describe their products.
The shoppers( 58% of all respondents and 65% of vegetarian respondents) who guessed meat-free products should be permitted to use familiar meat-related epithets felt that “it describes the nature and format of the product accurately”, whilst 60% of the individuals who disapproved was assumed that meat-related appoints were misleading.
Those taking part in the survey were also asked to pick what their preferred expressions for meat-free products would be if meat-related refers were banned.
The preferred word for sausages was’ rolls’ whilst the top honour for burgers was’ patties’. The most popular call for vegetarian steaks was’ portions’.
Speaking to Food Manufacture, Richard Clarke, managing board of Ingredient Communications, said: “It’s no secret that many in the meat industry want to stop what they see as the misrepresentation of vegetarian concoctions. What is perhaps surprising is that so many buyers also seem to support a ban. With those who are interested in plant-based foods increasing, and a backlash from the meat industry under way, it is time for a debate about the direction vegetarian and vegan produces are presented.”
In 2018, despite the fact that periods like’ milk’ have been using to describe plant-based concoctions such as almond milk as far back as Medieval ages, French MPs voted to ban producers of vegetarian flesh replacements from expending words such as steak, bacon or sausage to describe their produces if “theyre not” partly or wholly was comprised of meat.
The regulation, which was tabled in the form of an amendment to an agriculture legislation, was proposed by MP Jean-Baptiste Moreau, who argued that concoctions such as soya steaks, vegan sausages and other vegetarian alternatives were “misleading” and confusing for consumers.