MUMBAI: All customs search clear fiscal policy and they are hoping for that when a new government is in place — whether it’s one gathering in ability or a alliance — Coca-Cola world united states president James Quincey told ET in an interview.The 54 -year-old Englishman, one of a very young world president of the united states of Coca-Cola, flew to India to attend industrialist and’ good friend’ Mukesh Ambani’s son Akash’s wedding. “People tends to spend a little more money in the run-up to the elections, which spurts into the economy, but intake tends to be’ disruptive’ in the week of voting. We are going to keep investing, whatever the outcome, ” he said. India, the world’s largest democracy, is set to host next elections starting April 11. The Atlanta-based liquor producer expects India, its sixth largest grocery by capacity, to break into the top five by 2019 -end. “We came off a number of years when the business was resettling itself and stabilising. We have been investing in innovation in sparkling and return potion categories. That’s starting to grow resistance, ” he said. Coca-Cola has invested Rs 2,200 crore across the ply series, including manufacturing abilities, dissemination and other supporting infrastructure in the past two years. The make of Coke, Thums Up and Sprite glowing beverages, Minute Maid juice and Kinley water will step up reshaping its portfolio to make it reverberate better with purchasers. This, it will do by expanding the reach of sugar-free discrepancies of its brands, smaller carries and advertise and merchandising the messaging to shoppers, as low-sugar and nonsparkling liquors proliferate faster across world markets.“Our focus is how to originate the business, but abbreviate calories. There’s nothing bad with the produce, the problem is the excess, ” he said. He said Coke Zero Sugar has had its best year in 2018, and likewise developed the most wonderful last year. Quincey said it’s not as if colas are diminishing and everything else is grow. “The reality is that colas are develop and all else is growing on top, as more beings come into the middle class and start to have more expendable incomes.”He said here glowing category continues to grow though not as fast as the full amounts of the. “It’s the explosion of selection which is the predominant future of the growth of the industry, ” Quincey said. Traditionally, a big spender on advertising and marketing, Coca-Cola has been facing a marketing challenge same to most consumer-facing fellowships, as core audiences are moving away from traditional promote platforms such as video. “There’s a section of civilization which has trimmed the chord with a lot of television.So, you have to innovate in market. You have to give more importance to knowledge, different ways of pushing and connecting with streaming services. Many of them don’t yet make money, which they will have to at some part- whether it’s through advertise or subscription. We have to evolve to become involved in customers, ” he said. Last month, Coca-Cola’s stock threw 9% over two days – a decade low-keyed — after it liberated its fourth-quarter earnings, where reference is downgraded its full-year organic receipt growth advice for 2019 to 4 %, down from 5% last year. Quincey, formerly with Bain& Co, said the company is cautious on the macros in terms of consumer demand.“The US dollar got a lot stronger; it affects us because 75% of the Coca-Cola business is outside the US. So the translation of the rest of the world to the US dollar makes a big difference to us.” He said while the company reported strong ongoing operational concert, changeover of that into dollars made a affect coming out of 2019. Taxed at effectively 40%, colas are among the highest taxed spheres in India. Other soft drink and liquors, however, have different charge slab. “If we’re talking about the obesity question, then clearly moderating consumption of sugar and other calories is important because if you over-consume, it’s not going to end well, ” Quincey said.