Sales start strong in 2019 after successful 2018.
Oklahoma City, OK( RestaurantNews.com) Orange Leaf Frozen Yogurt& Treats is celebrating a very strong finish to 2018 and continued success into 2019. Last year, Orange Leaf had two months of positive same accumulation marketings rise during the summer, resolved the year with comp auctions up 6% in December, and kicked off 2019 with comps marketings up 4% in January.
“The positive same place auctions are attributed to successfully implementing on programmes focused around daring brand partnerships, intensifying high quality products and expanding off-premises sales through catering and mobile bringing, ” said President& COO, Kendall Ware.
The 2018 summertime auctions were driven by the launch of a new spice partnership with Jolly Rancher( r) followed by their nationwide propel of real return smoothies and made-to-order trembles. “Our differentiator was being the first frozen yogurt right to offer two of Jolly Rancher’s most well known flavors as dairy-free froyo. Our Clients extended crazy for it and our Franchise Partner are ready for us to bring it back, ” said Ware. “We also learned that mandating smoothies and weakens was the right strategy to procreate more reasons for clients to visit more frequently and for different occasions.”
To combat one of the slowest months, December, Orange Leaf partnered with Dove( r) to furnish a Mint Chocolate Chip Gelato and afforded apart 4 tickets to Walt Disney World( r ). The LTO flavor and ticket giveaway cured Orange Leaf break through the sound during the anniversary season and achieve their best December yet.
In addition to being able to flavor advertisings, Orange Leaf focused on opportunities to increase off-premises sales through cater and mobile give. Through partnerships with severals portable transmission platforms and an online catering assistance, ezCater, Orange Leaf has created even more a great opportunity to drive auctions. “Offering cater and portable bringing in every supermarket is a priority for our brand as we insure the positive effect it was able manufacture by the rise in transaction and building brand awareness.” said Ware.
2019 is examining bright for Orange Leaf as they plan to launch new spice and catering partnerships, augmented accumulation blueprints, brand-new make LTOs, and specify co-brand opportunities.
About Orange Leaf
Orange Leaf is a self-serve, choose-your-own-toppings frozen yogurt and treat right with nearly 200 locales in the U.S. and Mexico. Orange Leaf offers a multitude of traditional and unique flavors, including no-sugar-added, gluten-free, dairy-free and vegan alternatives. Our mission is to spawn life sweeter by creating a memorable consider experience that is all about you. Every Guest can enjoy #flavorfreedom with any product at Orange Leaf.
We value the relationships with every collect and consider them a strategic-partnership. We empower those relationships by maintaining the lowest costs in the industry, supporting ex-servicemen through our partnership with VetFran, and encouraging accumulations to provide cost in their own communities. Additionally, Orange Leaf is part of the IFA, NRA, and a proud marriage of No Kid Hungry. For more information, connect socially on Facebook, Twitter and Instagram.
Contact: Kristen Campbell 405-816-4286 kcampbell @orangeleafyogurt. com