Virgin Trains has propelled a brand-new fold endorsed by the Vegan Society after becoming the first learn motorist in the UK to offer vegan-friendly alternatives on all its menus.
Virgin Trains has launched a new wrap approved by the Vegan Society after growing the first train operator in the UK to offer vegan- friendly options on all its menu last December.
The Hummus and pomegranate wrap has experienced a strict registration process by the Vegan Society to ensure all its ingredients are free from animal products to give purchasers peace of mind.
Julie Harper, Virgin Trains’ Food& Beverage Proposition Manager, said she had been overtook by the response to the newly-released vegan menu.
“The response from our customers has fucking really positive. Vegans who want reassurance that they’ll be seemed after onboard have welcomed this but we’ve too had enormous the information received from non- vegans. We’re delighted to be working with the Vegan Society and hope to be launching more makes officially cross-file by them through the year.”
Elena Orde, Communications and Campaigns Officer at The Vegan Society, lent: “We’ve been campaigning for decent vegan options on improves through our Vegan on the Go campaign and it’s great to see Virgin respond with commodities that everyone can experience. Market trends are showing a rapid growth in plant-based eating, specially around this time of year when people are following on from their New Year’s resolutions to try a vegan diet as part of Veganuary. We hope that other train companies will follow Virgin’s lead and take notice of the power of the vegan pound.”
The hummus and pomegranate wrap was certified with assistance from Virgin’s sandwich supplier, Street Eats, and is available for PS3. 90 from its onboard shop.
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